Eisenhower Matrix
Sort tasks into a 2x2 grid by urgency and importance. The primary insight: most creators neglect the important-but-not-urgent quadrant, which is where actual business growth lives.
OODA Loop
Observe, Orient, Decide, Act — then repeat. Competitive advantage goes to whoever cycles through this loop faster than everyone else in their niche.
Cynefin Framework
Categorise situations into Clear, Complicated, Complex, or Chaotic domains so you stop analysing complex problems and run experiments instead.
Pre-Mortem
Before a project starts, imagine it has already failed and work backward. Research shows this increases identified failure causes by 30% compared to optimistic planning.
Decision Matrix / Pugh Matrix
Evaluate multiple options against weighted criteria defined before you look at the options. Prevents gut-feel from hijacking platform, tool, and niche decisions.
Regret Minimization Framework
Project yourself to age 80 and ask which choice you'd regret less. Designed for irreversible, high-stakes decisions where spreadsheets produce no clear answer.
Kepner-Tregoe Method
Four structured thinking processes using is/is-not comparisons. The technique for finding the exact boundary of a problem — and therefore its cause — faster than any other method.
Ladder of Inference
A model of how people climb from observable data to sweeping conclusions by selectively filtering facts. Walk back down the ladder before acting on a bad week of sales data.
Cost-Benefit Analysis
Compare expected costs and benefits — including opportunity costs and intangibles — before rejecting any investment that feels expensive upfront but has clear long-term returns.
RAPID Decision Framework
Assign Recommend, Agree, Perform, Input, and Decide roles before decisions arise. Eliminates the stalls that happen in small creator teams when nobody knows who owns the final call.