Marketing & Growth

4Ps Marketing Mix E. Jerome McCarthy, 1960 Align four controllable variables — Product, Price, Place, Promotion — so every marketing decision reinforces the same positioning. AIDA Model E. St. Elmo Lewis, 1898 Structure every listing, sales page, and piece of copy to move a buyer through Attention, Interest, Desire, and Action. Pirate Metrics (AARRR) Dave McClure, 2007 Map the full customer lifecycle — Acquisition, Activation, Retention, Revenue, Referral — so you stop optimising traffic while ignoring conversion. STP Framework Philip Kotler Segment your market, select a target, and position your product so buyers immediately understand why it's the right one for them specifically. Hook Model Nir Eyal, 2014 Design the four-phase habit loop — Trigger, Action, Variable Reward, Investment — that turns your product into something buyers return to without being prompted. StoryBrand Framework Donald Miller, 2017 Cast your customer as the hero and your brand as the guide — the structural shift that makes every sales page and product description more compelling. Bullseye Framework Gabriel Weinberg & Justin Mares, 2015 Brainstorm all 19 traction channels, test three cheaply, then concentrate everything on the one that actually drives sales. Product Life Cycle Theodore Levitt, 1965 Identify which stage each product is in — Introduction, Growth, Maturity, Decline — and invest creative energy where it returns the most. Cialdini's Six Principles of Influence Robert Cialdini, 1984 Six proven psychological levers — Reciprocity, Commitment, Social Proof, Authority, Liking, Scarcity — that underpin every effective product launch and sales page.